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Crypto

Chiliz, Avalanche and memecoins: Crypto market eyes 2026 World Cup

Crypto markets linked to the 2026 World Cup opening on June 11 in the United States, Mexico and Canada are expanding rapidly. The market is splitting into three layers: projects with official partnerships, memecoins that misuse the FIFA brand, and speculative tokens themed around national teams. FIFA has launched a Layer 1 blockchain on Avalanche, while fan-token leader Chiliz faces recent price declines. Unofficial FIFA-named tokens and Solana-based team memecoins add risks.

Crypto

Crypto firms raise World Cup profile without top-tier FIFA sponsorship

Crypto companies have failed to secure top-tier official sponsorship at the 2026 FIFA World Cup, but they are expanding their influence across the tournament through national team sponsorships, prediction markets and fan promotions, the report said. FIFA has named ADI PredictStreet as its first global prediction-market partner, while other platforms continue without FIFA rights. FIFA is also developing an Avalanche-based blockchain and has moved FIFA Collect to the new chain.