Crypto
Crypto firms raise World Cup profile without top-tier FIFA sponsorship
Crypto companies have failed to secure top-tier official sponsorship at the 2026 FIFA World Cup, but they are expanding their influence across the tournament through national team sponsorships, prediction markets and fan promotions, the report said. FIFA has named ADI PredictStreet as its first global prediction-market partner, while other platforms continue without FIFA rights. FIFA is also developing an Avalanche-based blockchain and has moved FIFA Collect to the new chain.
