Telecommunications & Media
Samsung tops Apple in U.S. smartphone satisfaction survey; smartwatches tied
Samsung narrowly beat Apple in a U.S. consumer mobile phone satisfaction survey and held the top spot, helped by stronger scores in flagship and foldable categories. In the American Customer Satisfaction Index survey, Samsung scored 81 in phones while Apple scored 80. The survey covered 26,963 U.S. consumers from April 2025 to March 2026 and measured AI feature satisfaction separately for the first time, scoring 85 out of 100.
