Games & Commerce
Game firms raise bar for new titles as development halts mount
Game companies are raising the threshold for investing in new titles, halting development if commercial prospects fall short even after years of work or public exposure. The trend is extending beyond development to post-launch decisions, as firms reassess whether to keep funding projects based on user numbers and profitability. Rising production and operating costs, multi-platform development and global ambitions are driving the shift, with companies reallocating staff and budgets to projects with higher expected returns.
