[DigitalToday reporter Chi-gyu Hwang] Recatch, an AI-based B2B sales and marketing solution operated by Business Canvas, will study AI-driven ways of working on global go-to-market (GTM) tasks with LG Chem's CX Strategy Team and expand training on how to use them for related organisations.

Over the past four months, Recatch has carried out AI analysis with LG Chem's CX Strategy Team to identify global potential customers and key decision-makers based on the latest corporate information and market data.

Based on data accumulated across sales and marketing processes, from initial customer identification to follow-up management, it systematised ways of working on global go-to-market (GTM) tasks.

To link these activities to practical capability building rather than a one-off project, it has been running a training programme for marketers since June with LG Chem's Job Competency Development Team. The programme consists of identifying global target customers, data and AI-based customer analysis, global customer communication strategy, and CRM-based follow-up management.

Business Canvas CEO Woo-jin Kim (김우진) said, "In global B2B marketing, data and AI must become practical tools to understand target customers more specifically and design approaches tailored to each customer's situation." He added, "Recatch will continue to support companies in converting their industry expertise and existing sales experience into a data-based work system."