[Digital Today reporter Chi-gyu Hwang (황치규)] Runway has launched “Runway Media Router,” which automatically chooses generative media models.
TechCrunch reported on July 23 that the feature is provided through “Runway Dev,” the developer platform Runway unveiled earlier this month, and connects Runway’s own models and external image, video and audio models via APIs.
Media Router automatically selects a generative model based on developers’ priorities among quality, speed and cost. Model routing is already widely used in the large language model field, but Runway said it is specialised for generative media.
TechCrunch said Runway’s move reflects a shift in its business focus from an AI video startup to a generative media infrastructure company.
It added that Runway is targeting a trend in which the rapid increase in generative media models makes it difficult for developers to review the performance and use cases of each new model one by one.
Chi-gyu Hwang (황치규)
delight@d-today.co.kr