AI is dramatically speeding up content production, but humans still decide creativity and the finished quality of the output, a view has emerged. Anyone can now make professional content with AI, but the creator’s judgement and expertise are becoming more important, the explanation said.

On Nov. 13, local time, IT outlet TechRadar reported that Adobe stressed at its annual creative event, Adobe Max 2026 in Miami, that AI is a tool that supports the creative process rather than replacing human creativity.

Deepa Subramaniam (디파 수브라마니암), vice president of product marketing at Adobe, and Resh Sidhu (레시 시두), vice president of creative at Adobe, drew a line, saying, "AI has lowered the barriers to entry for professional content creation, but it does not guarantee high-quality results."

Sidhu said, "Speed is only one capability. It is not a creative strategy." He stressed that even if AI can produce thousands of outputs, it is up to people to judge which of them are valuable.

The spread of AI is also expanding participation in creation by non-professionals. For example, it means a writer can visualise ideas or produce drafts without learning complex design programs or getting help from a professional designer.

The high learning barriers of existing design software are also being lowered. Subramaniam said that even users skilled in Photoshop used to need significant learning and help from experts to create motion graphics in After Effects.

Adobe at the event strengthened Photoshop’s generative editing features and introduced functions in Premiere to generate video, music and sound effects. The key is to leave repetitive work to AI and support creators in focusing on planning and detailed editing.

This perception was also confirmed in a survey of actual creators. In a survey last month of about 2,000 U.S. content creators, Adobe found that 77 percent said that even if they use AI agents, final creative decision-making should always remain with people.

Adobe stressed that AI can increase the volume of content output, but more production does not necessarily mean higher quality. In the AI era, the explanation said, competitiveness will be determined by the ability to set creative direction and select outputs rather than by production speed.