Cafe24 said on Wednesday it has completed integration with Meta's "Instagram Creator Marketplace API". The company said brands can use the integration to directly search for and compare Instagram creators within their own services.

The Marketplace API includes official data and functions needed to find creators to collaborate with and send proposals. It allows users to access creators' profiles and content information, check channel performance and follower characteristics, search and filter by conditions, and propose collaborations via partnership messages. Cafe24 said it expanded the scope to Instagram after integrating YouTube's creator partnership API in August.

Business operators can check creators' main content and channel size on the Cafe24 admin page. Information on followers' country, age group and gender is also provided. By allowing candidates to be searched and compared directly based on desired conditions, it reduces the burden of looking up creator information one by one. The company described it as being used to choose collaboration partners that match product characteristics and target customers.

Content performance can also be checked through data. View counts, reach, interactions and engagement rates provided by the Meta API are used to gauge exposure scale and user responses. These figures are used to assess the suitability of collaboration targets and set the content direction for follow-up campaigns. After completing the review, proposals are sent to candidates via partnership messages, and creators receive them in a dedicated inbox in the Instagram app, separate from general direct messages.

Cafe24 said it plans to continuously raise the level of creator discovery and performance analysis and strengthen links between its marketing and commerce services.

Cafe24 CEO Jae-seok Lee (이재석) said, "The performance of creator marketing starts with how precisely collaboration partners suitable for the brand and campaign are identified." He added, "We will expand the scope of use to include Instagram creator data so that brands can directly check the data and select collaboration partners more efficiently."