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Wiseapp says January short-form use hits record, TikTok Lite grows fastest

Wiseapp-Retail said monthly active users and time spent on major short-form apps in South Korea rose to record levels in January. A survey of Korean smartphone users found steady growth over the past three years for Instagram, TikTok and TikTok Lite. January MAU hit 27.97 million for Instagram, 9.43 million for TikTok and 7.07 million for TikTok Lite. TikTok Lite also led year-on-year growth in users and minutes used.