Telecommunications & Media
LG Hellovision staff trio reshape the company\'s social media
Three LG Hellovision employees are appearing in the company’s official social media content, creating short-form videos built on memes and workplace themes. The trio said no one ordered them to go on camera, but they began appearing after finding limits with outside performers. Their content helped boost Instagram followers from 856 in January last year to 10,746 as of August and shifted engagement toward younger users. The company also receives customer inquiries through direct messages.
