AI & Enterprise
Companies target AI answers over search results as marketers seek brand exposure and even memory manipulation
Companies\' digital marketing competition is shifting from ranking high in traditional search results to getting brands mentioned in AI-generated answers, as AI search and chatbots become a starting point for information. New optimization concepts and consulting are spreading, while tactics include comparison-style content designed for easy extraction by large language models. Microsoft disclosed cases of hidden prompts inserted into \"AI summary\" features to bias AI memory and recommendations. Some warn market expectations exceed actual usage.
