AI & Enterprise
Anthropic expands Claude-based agentic commerce to target consumers and operators
Anthropic unveiled a blueprint to support building commerce agents based on Claude. It said retailers, marketplaces, e-commerce platforms and travel companies worldwide are creating shopping agents with Claude, and customers such as Shopify and Priceline have already launched agents for natural-language search, comparison and purchasing. The blueprint includes harnesses, patterns and guardrails, reference implementations, and a Claude Code plugin. It works across Claude API and major cloud environments, and includes shopping and merchant agents.
