Games & Commerce
Ohou overhauls membership, shifts benefits to start of purchases
Ohou is scrapping its purchase-performance-based tier system and moving the timing of membership benefits to the start of purchases. The company will introduce a new membership program in September and stop granting new status under its existing VIP tier scheme, it said on Wednesday. The termination takes effect from Aug. 30. The change aims to broaden the range and scope of customers who receive benefits such as points and shipping coupons.