AI & Enterprise
Adobe acquires Indian startup Lyro to boost marketing automation technology
Adobe has acquired Indian marketing intelligence startup Lyro, in a deal structured to include licenses and the team, with terms undisclosed. The acquisition gives Adobe marketing workflow automation technology and related staff. Lyro built custom workflows for go-to-market organizations, supporting competitive intelligence, content repurposing and distribution, and sales-call analysis. Lyro’s service will be shut down, and existing customers will no longer be able to use it. Adobe confirmed the acquisition but made no further comment.
