Telecommunications & Media
Memory prices quadruple; iPhone 18 Pro prices seen rising up to 20 percent
Apple may raise prices of the iPhone 18 Pro and iPhone 18 Pro Max, due to be unveiled on Sept. 9, by up to 20 percent, as memory costs surge amid tightening supply tied to expanding AI data centres. TrendForce estimated memory costs for the 256GB iPhone 18 Pro could rise about 400 percent year on year, pushing overall component costs higher. TrendForce also flagged possible increases for non-Pro models and projected a high starting price for a first foldable iPhone.
