Telecommunications & Media
LG U+ to join Frieze Seoul as official partner, expand everyday art experiences
LG U+ will participate as an official partner of Frieze Seoul 2026, presenting a media art exhibition and a lounge for U+ customers. The company said it will operate a VIP lounge at the event through Sept. 5 at COEX in Seoul and partner the new Material Practice section. It will also reveal a new direction for its U+ culture space reopening on Sept. 16, including AI-based services such as an AI docent.
