Games & Commerce
Lee Jae-sang says 2026 will mark results year for HYBE 2.0
HYBE CEO Lee Jae-sang said in a New Year message on Jan. 2 that 2026 will be the beginning of visible results from the company’s HYBE 2.0 strategy, following a 2025 focused on strategic investment. He said the company must prove the business viability of new businesses and artist IP, establish lasting IP through innovation and broaden its fan base. He also highlighted scarcity-based experience models, AI-based prosumer market leadership and integrated global governance.
