Industry
Nongshim to set up Russia unit to target premium instant noodle market
Nongshim will set up a local sales unit in Moscow in June to step up its push into Russia’s instant noodle market and use it as a base for the wider CIS region. The company plans to focus on the premium segment, where products are priced at 200 roubles or more, and expand distribution through major retailers and e-commerce platforms. Supply will come from a Busan export plant due to be completed in the second half.
