AI & Enterprise
95 percent of marketing teams use AI but only 6 percent see clear results
Most marketing organisations have adopted AI tools, but few have translated them into clear business results, a survey found. Bain’s poll of 1,397 senior marketing and finance executives showed 95 percent said their organisation uses AI, while only 6 percent reported significant results. Bain said “leader” companies were more likely to report double-digit revenue gains or cost cuts. Other surveys by Dentsu Creative and PwC showed similar gaps in benefits.
