Games & Commerce
KT launches Baro Ad 2.0 for outdoor and IPTV ads on one platform
KT launched Baro Ad 2.0 on Tuesday, upgrading its integrated advertising platform. The direct-sales service lets advertisers handle everything from planning to execution. Baro Ad 2.0 supports integrated operation of KT outdoor and IPTV advertising and partner media on a single platform, enabling campaigns across multiple channels at once. It discloses products, pricing and execution status in real time, reduces intermediaries, and offers data-based services and AI media recommendations.
