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Telecommunications & Media

Broadcasting Media Telecommunications Commission to overhaul media policy around citizens\' rights, ease broadcast rules and set new OTT and AI regulation

South Korea\'s Broadcasting Media Telecommunications Commission plans to shift its policy framework from broadcast and telecom operators to citizens\' media rights. It calls the goal a \"basic media society\" and aims to pursue an integrated media law covering broadcast and OTT services, while easing what it describes as excessive prior broadcast regulation. It also plans new rules for AI-generated content labeling and recommendation algorithm transparency, alongside expanded media and AI voucher programmes, with legislation and budget details to follow.

Telecommunications & Media

Pay-TV crisis could shake K-content investment and distribution, calls grow for regulatory overhaul

Experts warned that a weakening pay-TV industry could undermine investment in and distribution of K-content, calling for a redefinition of pay-TV’s role as core media infrastructure. At a Seoul seminar, scholars urged shifting regulation from operator-based rules to service-based oversight, expanding autonomy over pricing, products and channel lineups, and strengthening post-hoc enforcement for user protection and fair competition. Speakers also proposed reforms to licensing, mandatory channels and advertising rules.

Games & Commerce

Meta to launch Instagram Live ads in South Korea to boost viewers and purchase conversions

Meta will launch Instagram Live ads in South Korea, promoting live streams as ads across Stories, Feed and Reels to drive viewers and purchases. The format targets users more likely to buy and uses the live stream itself as the ad creative. It is available to professional or creator accounts with at least 1,000 followers, with standard ad pricing and no additional sales fees. Meta said its research showed higher viewing and conversion metrics.