Games & Commerce
PlayD hires creative director Heo Ik-seo, strengthens creative organisation
PlayD, a SOOP affiliate, expanded its creative organisation to division level and reorganised into a four-division structure. The company hired creative director Heo Ik-seo and launched a system comprising the Marketing Division, Growth Strategy Division, Creative Solutions Division and Management Planning Division. PlayD plans to widen its business scope to include branding, creative work and game marketing, aligning with SOOP’s planned launch of an integrated advertising and marketing brand in the second half of the year.
