Industry
Samsung Electronics expands appliance subscriptions to business customers, citing operating cost shift effect
Samsung Electronics is expanding its home appliance subscription business from households to corporate customers, including public institutions, hotels, medical and financial companies. It launched the \'B2B Samsung AI Subscription\' at a media day marking the second anniversary of its subscription service. The company said subscriptions can reduce upfront fixed costs and provide up to 6 years of free after-sales service, supported by a corporate management service called B2B Blue Pass.
