Games & Commerce
TikTok to hold \'Agency Championship\' with Kakaofriends
TikTok said on Feb. 26 it will hold \'Agency Championship with Kakaofriends,\' a first-of-its-kind domestic competition for live agencies. The event will run from March 2 to 15 and is designed to activate the live content ecosystem through participation by creators, agencies and viewers. Creators will earn points from broadcast time and virtual gifts, with agency scores determined through preliminaries and a final. Winners will receive benefits including special goods and advertising exposure in Seoul.
