Coinone said its brand campaign for the second half carries a message that it will expand beyond a digital-asset exchange into a comprehensive financial platform.

Coinone said on Sunday it is launching its 2026 brand campaign for the second half, titled "From coins to finance."

The campaign is a large-scale marketing project that runs until the end of this year. It consists of 3 parts, and Coinone released the first project video, "New Moon."

The "New Moon" video is based on "TO THE MOON," a phrase in the digital-asset industry that means an asset's value is rising.

The video features a "financial innovation alliance" led by Coinone together with Korea Investment Securities and OKX, which recently joined as shareholders.

The "New Moon" campaign video will air from July through major media outlets including terrestrial and cable TV, YouTube and Netflix.

Outdoor advertising will also be carried out. The campaign video will also be shown on electronic billboards at major business and commercial hubs with heavy foot traffic, including parts of Yeouido in Seoul as well as Gangnam, Myeongdong and Hongdae Entrance.

Coinone Chief Executive Cha Myung-hoon (차명훈) said, "Through this campaign, we want to raise public awareness and deliver the message that we will lead a new era of investment that will arrive in the digital-asset market."