[Digital Today reporter Ji-young Lee (이지영)] K Bank said on Tuesday it will run a brand campaign and customer appreciation promotions to mark its 10th anniversary.

K Bank is South Korea’s first internet-only bank. It launched after establishing a preparatory corporation on Jan. 7, 2016, and marks its 10th anniversary this year.

Over the past 10 years, K Bank has introduced various products and services. They include the banking industry’s first 100 percent non-face-to-face apartment mortgage loan in 2018, a real-name account partnership with a virtual asset exchange in 2021 and the first personal business owner real estate secured loan among internet-only banks in 2024.

The campaign carries the core message, "Grow South Korea’s financial landscape." It also reflects its intention to continue expanding the boundaries of finance and opening new markets.

Based on that, it will expand the message with themes such as "K Bank grows the digital asset landscape" and present a vision across various areas. It plans to expand the financial landscape by offering differentiated products and services in key areas including digital assets (stablecoins), small business banking, everyday finance and investment.

The campaign will be released through outdoor advertising including buses across Seoul and electronic billboards around Yeouido, as well as online channels such as YouTube and Instagram.

It is also holding customer appreciation promotions to mark the 10th anniversary. Customers who submit the correct answer to a simple quiz on the promotion page within the K Bank app by March 10 will be entered into a draw, with 10 winners receiving 1 don of pure gold as prizes. It will also draw an additional 300 winners from among those with correct answers and provide Starbucks Americano coupons.

A K Bank official said, "We prepared this campaign and promotions to express our gratitude for the trust and support of more than 15 million customers over the past 10 years." The official added, "We will continue to broaden South Korea’s financial landscape through innovative financial services."